About VOM og hundemat

Magne Østby startet VOM og hundemat.

It all started many years ago. I am a sausage maker and butcher by profession and was contacted by an acquaintance with a sick dog. It could not eat any of the food options available on the market, so I made food for him based on fish and raw meat. The dog made a full recovery and became healthy again.

Shortly after that I was contacted by a dog sled organization. They were looking for better dog food with higher nutrition, so their sled dog teams could cope better With all the strains they got exposed to. Robert Sørlie won the world’s longest dog sled race in 2003, the 1800 km long ‘Iditarod’ in Alaska. The fuel these dogs worked on was VOM. Today, we supply dog food for many of the worlds greatest sled dogs but also to others who activly take part in dog sports.

Everything started in Our kitchen at a farm in Trøgstad. Today we produce Our products in new and modern production premises, still on the same farm.

We today supply dog food to most of the world’s best dog sled teams and others who actively take part in dog sports.

It all began in our kitchen at our farm here in Trøgstad. Today we however produce our food products in our brand new, modern production premises on Hennie’s and my farm here at Trøgstad.

Read more about our production

Give your dog the food it is has evolved to eat – nothing more, nothing less. A dog’s best dog food.

Simplify the dog food category by creating it, never compromising, always preparing the best food for your dog no matter its age, breed or the sport your dog is involved in.

We believe that openness and honesty are at very heart of all success.

We keep our promises and do what we say we will do.

We should be able to be proud of everything we do – in business, in the working situation and in relation to each other.

Everyone occasionally makes a mistake. However it is not acceptable to try to cover up mistakes or to blame others.

Trust, mutual respect and humility

Trust is believing in the good intentions of others and starting each day with the belief that everything that everyone says and does is based on the very best intentions.

Every successful cooperation begins with mutual respect. Respect for people, animals, tasks and challenges and respect for each other’s competence, money and time.

Everyone has more questions than answers and there will always be more than one path to a goal.

Approaching challenges with an attitude of humility is a very good approach to bring into every cooperation. And so is the ability to listen.

The wise who listen should also be listened to.

Serious mindedness and professionality

We have an absolute respect for the highest ethical and professional standards both in relation to our fellow human beings, animals, suppliers, customers and all others we do business with.

We do not compromise nor do we take any short cuts that can undermine our unrivalled quality, brand and reputation.

Our goals

The company has grown well the last couple of years, and we believe the reason is that people and dogs like our food. There has always been just one goal for us – to work hard every day and make the greatest dog food for your dog. We will continue to do so both tomorrow, the day after and further into the future.

Sales figures

The quality we supply and the trust we have earned has taken us far beyond Trøgstad and Norway, without us ever planning to expand.

Today we export high quality dog food, made from only Norwegian raw materials and with no additives, to quality conscious people in 14 countries.

We will never compromise on the quality of our products, not even if it could promote growth or increase financial gains.


You don’t need to be the biggest company with the most financial accountants and chemical engineers to be the best. Many years of experience and a lot of levelheadedness can take you a long way. However, you must love dogs and be genuinely interested in their very best if you are going to produce the very best dog food. And this is the most important quality we demand from all who work here.